In the context of property management, the win-win-win business strategy is centered around the house.  As long as every party involved cares for the home, the house will be profitable, habitable, marketable and a great long term investment. The property manager begins caring for the home with careful inspections and documentation.  Later, the property manager makes a good choice for the home by choosing financially responsible tenants who assert their willingness to care for the home.  The property manager communicates to the tenants the importance of maintaining the home.  The tenants win in this strategy because they can enjoy the stability of living in a safe, clean, well maintained home. The owner plays the part of providing a safe, maintained, long term rental to the local Joshua Tree/Yucca Valley  community.  The owner protects their investment by responding effectively to the requested repairs and updates as the years go on.  In return, they have an appreciating investment that is paying for itself, if not bringing in cash flow in the meantime.  Coordinating this win-win-win dynamic is the property manager.  Of course, the owner and tenant have interest in the property and want to benefit by way of caring and maintaining the property. It is of the utmost importance that the property manager be available and attentive to all reports and requests provided by the tenants.  By quickly responding to home issues (e.g., leaks), the property manager can oversee small scale repairs to prevent greater structural damage to a home. Finally, the property managers win the opportunity to earn a stable income for their work, and to feel the satisfaction of providing livable homes and work opportunities for their community.  In the win-win-win strategy, tenants are cared for, the owner profits, and the property management company thrives.